Strategy and operations, treated as one job.
Most companies treat strategy and operations as separate jobs. In our experience, they break together and they get fixed together. Fray & Frame does both, for businesses that need senior strategic and operational judgment without a full-time hire.
The people behind the work.
Enid Jimenez
Founder
Enid has spent her career on both sides of the business: the strategy and brand work everyone sees, and the systems and processes nobody notices until they break. Her background spans B2B and consumer companies, from scrappy growing teams to global organizations. Most recently she sat on an executive leadership team, accountable for strategy, budget, team and results.
On the strategy side, she's built annual plans and budgets and defended them to leadership, created functions from nothing, and led product launches. On the operations side, she's led system migrations through acquisitions, rebuilt lead management, and brought project management to teams running on sticky notes and good intentions.
She's often been the one setting the plan and the one fixing the systems behind it, in the same week. She's direct, she's warm, and she likes seeing the work show up in the real world.
Katie Mooney
Director of Creative Strategy
Katie Mooney believes the best business opportunities start with great ideas, genuine connections, and the courage to do things a little differently.
With a professional background spanning marketing, creative strategy, business operations, and client relationship management, Katie brings a unique blend of imagination and practical business experience to Fray & Frame.
A natural connector and enthusiastic collaborator, Katie thrives on bringing people, brands, and ideas together. She has a knack for recognizing opportunities, understanding what makes a business special, and finding creative ways to help it stand out in a crowded marketplace.
Her approach to marketing goes beyond simply making something look good. She believes that effective branding and communication should tell a compelling story, build authentic relationships, and ultimately drive meaningful growth.
Having worked across both creative and operational roles, Katie understands the importance of balancing bold ideas with real-world execution. She's as comfortable brainstorming an unconventional campaign as she is building the relationships and strategy needed to bring it to life.
At Fray & Frame, Katie focuses on creative strategy, marketing, brand development, and cultivating the connections that turn good ideas into exciting opportunities.
She brings energy, curiosity, and a healthy disregard for the phrase “that's how we've always done it.”
Start a conversation.
One short conversation is usually enough to know if a project makes sense, and what it would take.