Strategy, systems and brand, in practice.
Client names are withheld. The numbers are real and attributed only to the work that produced them.
From one flagship event to a revenue program
A company's only hosted event paid for itself but never produced a return. A redesigned event program turned events into a sales channel.
A price increase that held
A product line had quietly absorbed rising costs for eight years. One pricing decision, and one letter, put $200K+ back on the bottom line.
Rebuilding a brand portfolio's digital shelf
Three heritage brands had incomplete, inaccurate online listings. A nine-month rebuild put complete, retailer-ready content behind about 300 products and doubled a major retailer's content score.
From desk-to-desk proofs to digital approval
After an acquisition, packaging approvals could drag on for months. A digital review process brought every one in under a month, and it's still in use.
Recovering pipeline lost in the system
Undocumented system changes were quietly dropping leads before anyone worked them. Rebuilding the lead flow recovered 44% of them.
Building a PR function from nothing
A growing company had strong products and no earned media. A PR function built from scratch turned launches and company news into 400M+ impressions.
Growing a brand while the rules changed
New federal rules banned sampling and restricted marketing. The brand found a compliant way to let customers try the product, and became #1 in its region while the category shrank.
Making an overlooked aisle part of dinner
Shoppers loved the flavors but skipped the aisle. A new strategy reframed the category around a cooking method they already used, and won new shelf space at a national retailer.
Fewer products, better business
A small brand's product line was losing money and duplicating a sister brand. Consolidating it into the stronger brand cut the losers, fixed the margin and put the products where shoppers look for them.
Read the case study Case study · StrategyTaking a UK brand into US chain stores
A leading UK brand sold in the US only through small independent shops. Reshaping its lines for American shoppers won placement at two national chains.
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