Real problems. Results that held.
Client names are withheld. The numbers are real and attributed only to the work that produced them.
From breaking even to a sales channel
A company hosted one event a year that paid for itself and nothing more. A rebuilt program turned events into a sales channel.
A price increase that held
A product line had been eating rising costs for eight years. One pricing decision and one letter put $200K+ back on the bottom line.
Giving three heritage brands a digital shelf that works
Three heritage brands had a messy online presence. Nine months later, about 300 products were retailer-ready and a major retailer's content score had doubled.
The end of desk-to-desk proofs
Packaging approvals ran on paper and could take months. One digital process brought every approval in under a month, and it's still in use.
The leads that disappeared quietly
Undocumented CRM changes were quietly dropping leads. Tracing the flow and fixing the handoffs recovered 44% of them.
Building a PR function from nothing
Strong products, zero earned media. A PR function built from scratch turned launches and company news into 400M+ impressions.
Growing a brand while the rules changed
New federal rules banned sampling and limited marketing. The brand found a legal way to let customers try it, and became #1 in its region while the category shrank.
Making an overlooked aisle part of dinner
Shoppers loved the flavors but skipped the aisle. A strategy built around a cooking method they already used won shelf space in about 25% of a national retailer's stores.
Fewer products, better business
Two brands, too much overlap, one line losing money. Consolidating into the stronger brand cut the losers and fixed the margin.
Taking a UK brand into US chain stores
A leading UK brand sold in the US only through small shops. Reshaping its lines for American shoppers won placement at two national chains.
From breaking even to a sales channel~6× pipeline-to-cost
A company hosted one event a year that paid for itself and nothing more. A rebuilt program turned events into a sales channel.
Read the case study →A price increase that held$200K+ in profit
A product line had been eating rising costs for eight years. One pricing decision and one letter put $200K+ back on the bottom line.
Read the case study →Giving three heritage brands a digital shelf that works2× retailer content score
Three heritage brands had a messy online presence. Nine months later, about 300 products were retailer-ready and a major retailer's content score had doubled.
Read the case study →The end of desk-to-desk proofsUnder 1 month, down from months
Packaging approvals ran on paper and could take months. One digital process brought every approval in under a month, and it's still in use.
Read the case study →The leads that disappeared quietly44% of dropped leads recovered
Undocumented CRM changes were quietly dropping leads. Tracing the flow and fixing the handoffs recovered 44% of them.
Read the case study →Building a PR function from nothing400M+ impressions
Strong products, zero earned media. A PR function built from scratch turned launches and company news into 400M+ impressions.
Read the case study →Growing a brand while the rules changed#1 dollar share in its region
New federal rules banned sampling and limited marketing. The brand found a legal way to let customers try it, and became #1 in its region while the category shrank.
Read the case study →Making an overlooked aisle part of dinner~25% of a national retailer's stores
Shoppers loved the flavors but skipped the aisle. A strategy built around a cooking method they already used won shelf space in about 25% of a national retailer's stores.
Read the case study →Fewer products, better businessMargin restored
Two brands, too much overlap, one line losing money. Consolidating into the stronger brand cut the losers and fixed the margin.
Read the case study →Taking a UK brand into US chain stores2 national chains
A leading UK brand sold in the US only through small shops. Reshaping its lines for American shoppers won placement at two national chains.
Read the case study →Start a conversation.
One short conversation is usually enough to know if a project makes sense, and what it would take.