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Case study · Strategy
Taking a UK brand into US chain stores
A leading UK brand wanted to grow in the US, but it was only sold through small independent shops. Its product lines were built for UK shoppers, and US buyers had no reason to make room for them.
2Added the brand, up from independent shops only
Match the lines to US shoppers.
Market data compared each product line with what American shoppers actually buy, and each line was trimmed to the core categories that fit.
Sell with data, not just product.
Buyer presentations for national chains and distributors led with category insights, backed by trade shows, trade and consumer advertising, sponsorships and direct mail.
From independent shops to two national chains.
Results
Product linesTighterBuilt around what US shoppers buy
Start a conversation.
One short conversation is usually enough to know if a project makes sense, and what it would take.