Building a PR function from nothing
A growing company had strong products and no earned media. A PR function built from scratch turned launches and company news into 400M+ impressions.
The situation
A growing company had strong products and no earned media presence: no PR function, no media relationships, no process for turning launches and company news into coverage.
The work
- Stood up the company's first official PR and media function, turning product launches and company news into earned coverage through a repeatable media process.
Other case studies
Growing a brand while the rules changed
New federal rules banned sampling and restricted marketing. The brand found a compliant way to let customers try the product, and became #1 in its region while the category shrank.
Making an overlooked aisle part of dinner
Shoppers loved the flavors but skipped the aisle. A new strategy reframed the category around a cooking method they already used, and won new shelf space at a national retailer.
Start a conversation.
A short conversation is enough to know whether a project makes sense, and what it would take.