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Case study · Brand
Building a PR function from nothing
A growing company had strong products and zero earned media: no PR function, no media relationships, and no process for turning launches and company news into coverage.
400M+Across earned coverage
Build the machine.
The company's first official PR and media function, with a repeatable process for turning launches and news into earned coverage.
Bring in the experts.
A network of industry experts who became regular voices in the company's coverage.
Try something new.
The company's first influencer marketing event.
Good products make good stories, once someone starts telling them.
Results
Placements27+Earned media placements
Est. earned media value$15M+Estimated value of the coverage
Start a conversation.
One short conversation is usually enough to know if a project makes sense, and what it would take.