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Case study · Strategy + Revenue
A price increase that held
A product line had been quietly eating rising costs for more than eight years. On the surface it looked fine. Underneath, a handful of products were losing money.
$200K+In profit, per finance-reported actuals
Sort the keepers from the losers.
Some low-margin products earned their spot by bringing shoppers to higher-margin ones. Others just cost money. The first job was telling them apart.
Price to a target, at the right moment.
A margin target set the new prices, timed to a shift in the economy when buyers expected increases.
Hold the line.
When the economy settled and the retail buyer asked for the old prices back, one letter laid out eight years of absorbed costs and shrinking margin. The buyer kept the new prices.
One decision, one letter, and the math finally worked.
Results
Pricing heldNo rollbackThe higher prices held after the buyer asked for the old ones
Start a conversation.
One short conversation is usually enough to know if a project makes sense, and what it would take.