Fewer products, better business
A company carried two brands selling many of the same products. The smaller brand's line of several dozen products brought in little revenue and ran at a loss overall, with inefficient production runs and plenty of overlap with its stronger sister brand.
Keep what's worth keeping.
The line was ranked by sales and the slowest sellers were cut. The best sellers carried over to the stronger brand with a quick packaging change, putting less than $20K in revenue at risk over three years.
Go where shoppers look.
The stronger brand moved from the center aisles to the departments where those shoppers already shop, and new products were planned for needs neither brand covered.
Fix the margin.
One sales region sat below the company's minimum margin because of freight costs and a few slow items. Both got fixed.
More products and more placements don't guarantee more revenue. A few well-differentiated products, done right, usually earn more.
Start a conversation.
One short conversation is usually enough to know if a project makes sense, and what it would take.